Our Story
Born in the Georgia Wild
Hook & Hollow started the way most good things do in the South — around a campfire, with a tall tale and a handshake. What began as a small bait shop on the banks of the Oconee has grown into central Georgia's most trusted outfitter and mercantile.
We believe in the old way of doing things: know your customer by name, stock gear you'd stake your own hunt on, and never let anyone leave empty-handed. Whether you're a seasoned sportsman or picking up your first fly rod, you'll find what you need here — and the folks who know how to use it.
Jim Holloway
Founder & Head Guide
Third-generation Georgian, lifelong hunter, and the man who started Hook & Hollow from a tackle box and a dream.
Catherine Holloway
Mercantile Director
Curates every local artisan product on our shelves and brings the warmth of Southern hospitality to everything we do.
Marcus Reed
Lead Fishing Guide
Twenty years on Georgia's rivers. If the fish are biting anywhere within a hundred miles, Marcus knows exactly where.
Guided Hunts
We Also Run Hunts
We partner with experienced local guides for trophy whitetail and waterfowl hunts on private Georgia land. It's not our main business — but when we do it, we do it right. Inquire in-store or drop us a line.
Inquire About Hunts