The Outfitter

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Everything you need for life outdoors, curated by the folks who live it.

Apparel

Apparel & Boots

Field-tested outerwear, waders, hats, and boots from trusted brands built for the Southern outdoors.

Fishing

Premium rods, reels, flies, and tackle for Georgia's rivers, lakes, and farm ponds. From beginner setups to expert-grade gear.

Mercantile

Handcrafted goods from Georgia artisans, premium coolers, candles, leather goods, and gifts for the outdoor life.

Hunting

Blinds, feeders, calls, optics, and ammunition for whitetail, waterfowl, turkey, and upland game across Georgia.